About us

Successfully delivering systems and support to empower commissioners, providers and people to achieve sustainable care.


Using our vast experience in the health and social care sectors, over the past seven years we’ve developed proven systems and processes that help everyone navigate personalised care – and receive the full benefits.

We have a hugely successful track record helping individuals, their families and organisations in the delivery of complex and long-term care, alongside third party managed budgets.

And the launch of Rostrata in 2023 is already helping care companies and commissioners overcome their most important challenges. We know that Rostrata will deliver efficiencies and high quality care because Alocura’s in-depth understanding of community-based health, social care, IT and procurement solutions goes back decades.

We’re constantly listening to people in the care industry so we can understand both their aspirations for their clients and the challenges they face.

Combining senior, pioneering healthcare knowledge with commercial innovation and thought leadership means our team brings with them vast experience of personal budgets and their related services.

Our existing use of innovative systems and strategic procurement knowledge has already helped care companies such as My Life and Calico deliver personalised care and health solutions.

Expertise, experience and innovation; Alocura is ready to make personalised care work for everyone.

Who we are

One of the top chief executives of his generation, Steve was awarded a CBE for his contribution to enhancing the performance of local government. While at Wigan Council, Steve was one of the first people to fund a personal budget and has been an adviser to the Cabinet Office and Department of Health on self-directed support, an improvement advisor in the public and private sector and a mentor to a number of chief executives.

Alan has spent the majority of his working life involved in start-up business ventures in various commercial sectors, including property, construction, social and healthcare and IT software development.

Alan has created and built new businesses in a variety of sectors as a shareholder, CEO and chairman. Two of his ventures are care-related businesses comprising residential, nursing and EMI care homes including operating EMI beds for the NHS, a school for children with learning disabilities and providing support and accommodation for adults with learning disabilities in the community.

Having successfully built a corporate career in procurement and supply chain management in several blue chip companies, Iain set up Valueworks in 2001, a multi award-winning company which grew to more than 100 employees.

Valueworks is an innovative provider of eMarketplace and professional services in the UK, particularly strong in the social housing sector, where the company was at the heart of driving efficiency savings during the government’s Decent Homes programme and beyond, creating efficiencies in procurement in the sector.

Iain was also the co-founder and director of shop4support and is now focusing solely on the personalised care sector and the growth of Alocura within that market.

A professionally qualified business director, with over 25 years experience in commercial and business management for organisations, Sarah has spent the majority of her career building supply chains and commercial solutions for several blue-chip companies.

She joined Valueworks in 2005, and was instrumental in the growth of its commercial support service for clients, helping them deliver innovation solutions and efficiencies, particularly in the social housing sector and for other public sector commissioners.

Over the last few years Sarah has been focused on the creating commercial solutions and processes within the personalised care sector, supporting Alocura and its clients.

An experienced financial professional, prior to joining Alocura, Ian worked for a number of construction and property organisations including Main contractors, Subcontractors and developers. Ian has used his experience to improve processes and reporting standards for a host of audiences, including Directors, Shareholders and funders.

Ian is responsible for the financial and commercial strategy of Alocura, whilst also overseeing the day to day operations of the finance department.

Lisa is a Law graduate who retrained and moved into recruitment. During her time with Hays PLC, Lisa worked closely with the NHS, and wider Public Sector, filling difficult roles with her exclusive candidates. Lisa’s diverse work experience, legal knowledge and compassionate nature enabled her to quickly progress into Human Resource Management.

In January 2018, Lisa joined Alocura as HR Manager where she is responsible for recruitment, screening, interviewing and placing of compliant workers as well as employee relations, salary/benefit reviews, developing/implementing HR strategies & policies and interpreting/advising on employment law.

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Alocura is making a huge impact in care across the country. Care providers can concentrate on quality outcomes for people, commissioners can have confidence care packages are being funded and used correctly, and people who need support are reassured their care will be delivered.

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Get in touch

Find out more about Alocura by booking a free introductory session here. One of our experts will walk you through all our key services and answer your questions.